The Importance of Personal Branding

How a personal brand can land you a career in the Horticulture Industry.

It wasn’t so long ago when all we had for information absorption was the Sunday newspaper and black and white television ads that ran through the night. Technology has developed at a rapid pace, and with it has come millions upon millions of avenues for individual expression and interaction. The rise of social media has placed more emphasis on the individual over the collective, which is why it’s important to take the time to develop a quality personal brand from the second you leave college with that diploma in hand.

The term branding has long been associated with companies and corporations, but today, almost every individual has (or could have) a personal brand. Not many people consciously cultivate these brands, but they exist nonetheless. Our digital footprints create a personality, aesthetic, and platform upon which we can choose to excel or crumble in the face of professionalism. We’re here to show you how to do the excelling part.

The question is no longer if you have a personal brand – it’s more about your choice to take that brand and use it to distinguish yourself from the competition.

Here are 4 resourceful tips for cultivating your own personal brand:

1. See yourself as a brand

This is the first step to identifying and perfecting your own, unique personal brand. Go stand in front of the mirror. What do you see? What interests and causes are you passionate about? What things and tasks do you dislike? What kind of horticulture or green industry career do you want to have? What do you wish people to associate with you when they think of your name?

These are all important questions you are going to want to ask yourself. Once you can answer all of them quickly, that is where you will begin cultivating your personal brand. Identify the subject matter you want to be known for. Take pictures of plants, yourself traveling – anything that can be remotely associated for what you are. A personal brand can yield tremendous ROI when done right.

2. Clean your social media

Social media is the easiest way for an employer to get the full picture of who you are and what your personal brand is. Through Facebook, Instagram, and Twitter, it’s very easy to get a feel for your attitude, sense of humor, aesthetic, and topics you constantly talk and post about. If you’ve just graduated college, clean your social media out and remove all those party pictures. Start to post photos of a particular plant you’ve studied, photos of yourself volunteering at local parks, and post photos of inspirational quotes (or videos) you feel lift you up.

Social media is the easiest digital footprint for any place of employment to navigate.

3. Associate with other personal brands

“We’re stronger together than we are a part” certainly holds true in the realm of branding. Join different networking and meet-up groups that share your similar interests. Volunteer with local horticulture enthusiasts and green advocates to start building your career support web. These individuals, too, will have fledgling personal brands. By taking pictures, writing articles together, and volunteering together, you can combine your follower bases and double the rate at which your personal brand is solidified!

4. Create a personal website

Candidates with personal websites have an almost 40% more likelihood of being hired compared with candidates who do not. Developing a personal website demonstrates passion, motivation, and creativity to prospective employers. It also provides a completely unique arena for carving out and presenting a personal brand.

You know what the best part about technology and the rise of social media is? It enables you to distinguish yourself from the competition – for FREE. Everything we just described can be done at no cost to you, which means you have no excuses for not getting out there and carving your digital niche.